For consultants and facilitators
See how consultants and facilitators run a first study, and where a conversation fits.
For consultantsPeople tell their stories and interpret them. Teams explore the patterns and decide what comes next.
Spryng is story-based research where participants interpret their own stories. It is easy to start from the book. Core plans are priced in public. The platform is ready for a security review. AI features are optional and are turned off for your organization on request.
Spryng's AI-assisted features are transcription, translation and redaction of responses, and the optional AI Pattern Synthesis add-on. Each is optional. An account owner can ask us to turn any of them off for their organization by emailing privacy@spryng.io, and we confirm in writing when it is done. Turning off AI redaction does not turn off rule-based redaction.
Practitioners discuss listening, seeing patterns and choosing what to do next. Interview highlights. 5:45
The premise of Liberating Structures, the premise of Spryng is that every voice matters. When you're trying to understand any kind of human organization, community system, whatever it might be, each one is unique. And each one is made up of all the unique human beings, and each human being has a unique perspective, a unique voice. And so Spryng is about how do we not lose those voices when we're trying to figure out what's going on, when we're faced with decisions. Well, and it's another thing I think shared between us and these methodologies we're talking about, these approaches, is this deep respect for people. And their local story, their local solution, their local problem, whatever that may be, that's gonna be the source of moving forward. The invitation to tell the story is a sign of respect, And then in that telling of the story is also enough respect that you believe that solutions can be generated out of that trusting relationship. Underlying principle of active sense making is so consonant with and is drawn from the work of human systems dynamics that I feel like it is my voice just in a different language. It's unique because it captures individual voices within an organization, community, population of interest, and at the same time, uncovers broader patterns of meaning from those voices. how do we make sense of, how do we cope with, how do we negotiate, how do we rationalize, how do we understand as individuals, as collectives of some type, this, the uncertainty of the world, the way things are working, ourselves, each other, all of these aspects. So it's the very user-centric, person-centric. The thing that I have found gets people excited about it, that is sort of what I call the entry point, is that it's stories, right? People are really intrigued by and care about and drawn to how to incorporate voice into their work. So I've always been interested in how can I scale what I'm doing, how can I complement what I'm doing with greater number, but not compromise on the kind of ethnographic sensibility of being there, of learning people's real experiences, of taking their word to be real data, And obviously, you know, doing simple surveys doesn't do that for me. So that's how I first came to talk to Ajay about using Spryng. But you want to be using the data not so much to test hypotheses that you have as to challenge hypotheses that you have and potentially grow new ones and new conversations that you can trigger that might lead to new ideas or new approaches. It was really the narrative sensemaking that made the big difference. Using and collecting micro-stories helped us understand how our design choices and our interaction models impacted people from different worldviews in ways that we would never have ever found out by using simple numeric-based ratings. Now what Spryng has given us the opportunity both in terms of looking at training and sessions and teams journey towards an aspiration is looking at continually over time how do the stories change and also really interested in where is there difference in the stories. So where's those opportunities for innovation? Where's the opportunities for change? And with the visuals and the output that we've got from Spryng, it's led to different conversations that coaches, athletes and teams just wouldn't have had without it. And the ability to see the similarities, differences within the stories has meant it's really instigated change. We make sense of the world through stories. It's a very human way of engaging with change, engaging with systems and bringing about improvement. And yeah, the power of stories, I've long believed in the power of words and hearing what someone says about how it affected them personally is so much different than getting a two or a three on a bar scale of how your services are. If others were coming to you saying, should we use this? What kind of advice or what kind of suggestions might you make? Well, first of all, I'd say absolutely. I think we give ourselves too much credit when we assume that we know best and don't ask what our users experience. And sometimes that user experience just reaffirms that we're on the right track. But sometimes it points out glaring errors and like I said earlier, sometimes it shows you what you didn't know you needed to know about. So absolutely, people should do it. I don't understand why everybody doesn't have an active sense-making budget because I know other colleagues who do user experience, but in different ways, but getting the actual narrative is just so impactful.
Transcript from the video’s caption track.When someone asks how work is going, we often tell a story. The experience gives context to what we think and feel.
Active Sensemaking makes that everyday practice part of research: people share experiences, interpret them, and explore the patterns together.
Collect stories and insights from small teams to entire organizations
Explore emergent patterns in interpretation while staying connected to the stories
Let the people who lived the experience interpret its meaning
Plan consent, access and anonymity for the inquiry
Design an inquiry, collect stories and participants’ interpretations, then explore the results with the people who can act on them.
Invite people to describe an experience relevant to your inquiry, then answer questions about what it meant to them. Set consent, access and anonymity arrangements for the study before collecting stories.
Explore patterns across those interpretations and return to the stories behind them. Quantitative views and individual accounts provide different ways to examine the same evidence.
Use the findings to frame further questions and possible actions. A pattern is evidence to explore, not a substitute for context or a guarantee of causation.
Pick the route that matches where you are right now.
See how consultants and facilitators run a first study, and where a conversation fits.
For consultantsRun Orientation to align authority, safeguards, and first-cycle readiness before launch.
Run the orientationStart from Studio or everyday situations before deciding whether guided work is necessary.
Browse ways to beginDesigning Sensemaking Studies (Reinhard and Reddy, Palgrave Macmillan, 2026) walks you through a study from first question to action. Readers get a free year of Sensemaking Studio.
Get the book