The Science Behind is a collection of software capabilities plus a global network of seasoned practitioners.  Our platform combines software and services in ways that enable organizations to develop better understandings of and make wiser decisions in consideration of the complex environments within which they operate.  We’re particularly focused upon making it easier for organizations to understand and act more wisely within the kinds of complexity associated with human systems (ranging from small teams to entire organizations to whole societies).

Because human systems and their respective “parts” are mutually interconnected and interdependent (meaning any change in one part will have ripple effects throughout the entire system), they possess a number of qualities that make leadership and decision-making within them more challenging:

  • they are continuously changing;
  • they lack foreseeably clear linear relationships of cause and effect;
  • they are fundamentally non-predictable.

It would take a god-like knowledge of every possible part and relationship within these complex and adaptive systems to determine the “right” decision in a particular moment. Yet human beings manage to operate and thrive in such environments every day by paying attention to, and adapting to, emergent patterns. This ability is so natural to us that we rarely give it conscious or deliberate thought.  Let’s put this in context.

Consider the human system that is an ice hockey team. Even if the coach and players were to have unlimited detailed knowledge of pre-game conditions (such as the fitness and skills of the players, the condition of the ice, and so on), we recognize it’s impossible for anyone to know what will happen in an upcoming game. We might speak of probabilities and possibilities (based on what we do know from patterns observed in the past — basically the kind of exercise Las Vegas oddsmakers might engage in —  but we do not know what will actually emerge until the actual game takes place).

As teams take the ice and the game proceeds, the coaches and players are continuously learning and adapting — making decisions on the fly, endeavoring to respond as wisely as possible to emerging conditions. This process of sensing, assessing and adapting is called “sensemaking.”  It is the natural way that people make sense of their experiences. Which brings us back to Spryng.

Just as a telescope or microscope amplifies the natural human ability to see, Spryng delivers a variety of ways to amplify the natural human ability to notice and respond to patterns in complex human systems. More significantly, Spryng makes it possible to discern patterns of human systems at scale, including the ability to monitor how patterns shift and respond to adaptive actions that are intended to effect desirable outcomes.

Because people naturally use stories, images, memes and narrative as containers for what they find meaningful and noteworthy, these represent essential inputs to Spryng’s sensemaking engine. Leaders and planners, whose challenge is to identify, shape and guide meaningful actions that will allow our human systems to make progress toward desirable ends, can leverage insights facilitated by the platform to guide their next wise choices.